Once upon a time …
Web 1.0, The Olden Days: Once upon a time, in order to secure a certain corner of the internet, it was common to register multiple domain names that pointed to the same place and load your <header> tags with pertinent keywords that search engines would use to parse their results. Search engines have gotten much savvier since the early days of the internet. Today, we live in the world of Web 2.0, HTML5 and CSS3. Today, your audience is just as likely to be viewing your content on a smart-phone or tablet as a desktop PC. Meanwhile, Google, Bing, Yahoo!, et al, are constantly updating their search algorithms.
These days …
Web 2.0, Keyword Optimization: Keyword optimization of your website copy is crucial to ensure your site ranks highly in search engine results. Today’s search engines are interested in relevance; they are constantly trying to sort the “wheat” from the “chaff.” This means, in order to rank highly in search engine results, the content of your website must truly represent the services you offer. Under Web 2.0, the way to establish relevance with respect to search engines is to craft your content in such a manner that Google, et al, picks it up. One of the best ways to do this is to “optimize” your content with high quality keywords or phrases that people in your market demographic are searching for (e.g., “Oakland Web Design Services”). Gearing the writing of website copy to high quality keywords based on your industry or locale will assist greatly in establishing your site as a “relevant” result to a customer’s search query.
Blackbird Consulting Search Engine Optimization and Copy Writing Services:
- research relevant, high-quality keywords for your business to target
- create quality website copy to optimize for those keywords
- ensure high search engine ranking for these keywords in search engine queries
- ensure that your site gets visited by its target audience
SEO/SEM & Copy Writing Services: